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External Environment (PEST Analysis)
In 2008, the goverment announced all Telco users compulsory to register their SIM CARDS because there is a lot of crime happening through phone calls, text messages, and MMS
During economic downturn, a lot of employees were retrenched. SInce unemployment rate is high, crime level in the country tend to increase. Due to this, the goverment started to recruit staff to work in the public sector
Mobile and internet is misuse to achieve political views. They also use mobile and internet to plan demonstration
In, 2009, the whole world was facing economic downturn
Malaysia was badly affected by this, but the way consumers behave showed that there is no effect on them
Internet and mobile technology has widely used in business to follow the economic situation
Consumer's tastes changes as they pay high price for quality product in terms of acquiring the latest technology plus good customer services
The latest social tend is people like to SMS more nowadays. With SMS consumers could convey their message in the cheapest way
The family structures in the recent day are couple like to have only 2-4 children's only. Compare to the olden days couples would have 4-7 children's. This would influence the pattern of mobile usage / users
Handphones and internet technology has became a trend in the new millennium
Consumers tend to change just to use the latest mobile plans
Nowadays top up for prepaid phones can be done through internet transaction
Payment could be done using kiosk machine which is situated at hot spots
Improvement in communication technology. By using handphone, users can call their friend and look at what they are doing via 3G. 3G enable users to view users from different places. If users were to use internet, they can do video calls
Users can surf internet to check mail, facebook, twitter, map (GPS). They even could check their account, bills and latest packages and plans online
E-learning, nowadays studies is not necessary done at class room only. New improvement in technology has enable users to learn virtually. As long as the users can surf the internet user can study anywhere and anytime in the world
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