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Internal environment
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  • Good network coverage around Malaysia
  • Have Strong brand image and as merge as the market leader in Malaysia
  • Good deals and special offers for different age groups and also target groups
  • The oldest and biggest in terms of size and technology
  • Provides reasonable plants and packages of all users
  • Always the first to introduce new mobile plants
  • All type of telecommunication and internet technology services
  • Interruption of the line at certain areas
  • Bad customer services
  • Deals and offers are limited to certain time and area only
  • Users tend to switch to other telco with the existing number remains with no extra cost
  • Lack of MAXIS centers to enquire information or to pay bills
  • For broadband, speed is good during the first 7 days after activition, the the speed goes slower later on
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