FUTURE PLANNING

 

GROUP STRATEGY

 

Maxis believe that its extensive customers based strong hold in the high value segments, high quality network and services, effective distribution, recognize brands equity and resulting strong cash flow generation will allow it to consolidate its position as the market leader. 

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FUTURE PLANNING (LONG TERM)

 

As the target telecommunications operator in Malaysia, we will continue to grow our mobile business, as well as develop new life services that are delivered true multiple excess points, including fixed and mobile broadband. Our grow strategy is consistent with the government’s initiative to drive broadband penetration to over 50% of households by the end of this year and more generally to use the telecommunications sectors as the strategic vehicles for driving economic growth and development of rural areas.

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STRATEGY

 

1. CORPORATE

Main importance of Maxis is that they have corporate plan in order to maintain their position in market to serve the customers. As a responsible business, Maxis have embedded the principles of corporate responsibility (“CR”) in their day-to-day operations. Sustainable and ethical ways of doing business have been at the core of Maxis' initiatives.

 

To achieve business success over the long-term, Maxis recognize that they must continue to foster and nurture meaningful relationships with the stakeholders. Among core values is the attribute of trustworthiness, which requires that they subscribe to high business ethics that are vital to building stakeholder trust.

 

At Maxis, their CR initiatives are focused on:

·      Conducting business responsibly in the marketplace;

·      Nurturing talents and developing their potential in the workplace;

·      Contributing towards the communities; and

·      Doing their part to mitigate the impact of Maxis operations on the environment

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2. BUSSINESS

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     Broadband

 

Maxis have provided two types of broadband services that are :

 

(a)   Wireless Internet

There are three types of plans that Maxis have provided that are iPad Plans, Postpaid Internet and Prepaid Internet. Customers can choose any plan that is suitable with what they need. 

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(b)   Maxis WiFi

This service enables the customers to surf the internet on their devices when they are out. By subscribe to this service, the customers can surf the internet by connecting to the Maxis’s WiFi hotspots.

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     Mobile and Plan

 

Maxis have provided selection of services for the customers to choose. There are varieties of services to be chosen. The customers can just choose any service that is suitable and affordable for them. Services that Maxis have provided:

 

(a)   Rate Plans and Charges

(b)  Mobile Internet

(c)   Mobile Services

(d)  International Roaming

(e)   Mobile Number Portability

(f)   Fun and Innovation Series

(g)   Phone Settings

(h)  Maxis Newsletter

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     Devices

 

Maxis is not only a company that provided telecommunication service, they also sell devices that are what we called as the “hot stuff” nowadays. They also offer the customers selection of plans that are specially created for the devices. There are wide varieties of plans, so customers can choose the plan that is affordable to them. The plan is consist of the phone line and also the Internet services. The “hot stuff” devices that have the special plans are :

 

(a)   IPhone

(b)  IPad

(c)   Android Phone

(d)  Blackberry

(e)   Windows Phone

 

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3. FUNTIONAL STRATEGY

 

     FINANCE 

 

A detailed budgeting and reporting process has been established. Comprehensive budgets are prepared by the operating units and presented to the Board before the commencement new financial year. Upon approval of the budget, the Group’s performance is then tracked and measured against the approved budget on a monthly basis. Reporting systems which highlight significant variances against plan are in place to track and monitor performance. These variances in financial as well as operational performance indices are incorporated in detail in the monthly management reports. On a quarterly basis, the results are reviewed by the Board to enable them to gauge the Group’s overall performance compared to the approved budgets and prior periods.

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     HUMAN RESOURCES (HR)

 

The Human Resource Officer is responsible for providing support in the various human resources functions, which include recruitment, staffing, training and development, performance monitoring and employee counseling.

The Human Resource Officer provides advice and assistance to supervisors and staff. This may include information on training needs and opportunities, job descriptions, performance reviews and personnel policies of the Council. The position coordinates the staff recruitment process .The Human Resource Officer provides advice and support to supervisors and staff selection committees and ensures that they have accurate and timely information in order to make effective decisions.

Failure to provide adequate advice or assistance may result in lost opportunities for staff development, poor staff morale, financial loss to staffs for residents and a loss of credibility for the Chief and Council.

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The major responsibilities of HR department are :

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1)    Provide support to supervisors and staff to develop the skills and capabilities of staff.

2)    Monitor staff performance and attendance activities.

3)    Coordinate staff recruitment and selection process in order to ensure a timely organized and comprehensive procedure is used to hire staff.

4)    Provide information and assistance to staff, supervisors and Council on human resource and work related issues.

5)    Perform other related duties as required

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In the Maxis itself, Azmi b. Ujang holds the portfolio as Head of the Human Resources and is responsible for the overall management of human capital, internal communications and corporate occupational safety and health. He also responsible for ensuring the company and its employee comply with regulatory requirements and internal policies/procedures and providing assurance to the Board of Directors and Senior Management. He also represents Maxis in key interactions with government and regulatory agencies.

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     MANUFACTURING

 

Maxis provide a variety of mobile communication products and services. They offer prepaid call plans, monthly subscription plans, International Roaming, MMS, WAP (over both GSM and GPRS), Residential Fixed Line services, and Broadband Internet plans.

 

For business customers, Maxis offer VSAT services (satellite based communications) and BlackBerry based mobile services besides regular services. Maxis also provide an online Music store for its customers to download multimedia content.

 

Maxis most popular service is its prepaid brand Hotlink, which currently serves over 8 million customers in Malaysia. They are currently heavily promoting a new IDD 132 service, which offers cheaper calling rates mobile & landlines in selected countries, at a rate of 20 sen (roughly 6 US cents) per minute which is, at certain times for many subscribers, even cheaper than a local call.

 

Maxis was the first mobile communications company in Malaysia to be authorized to sell the Apple iPhone. Furthermore, for iPhone plan, no extra charge after monthly quota will be charged.

 

The product that Maxis offer such as BlackBerry and iPhone is taken from the other company and Maxis just sell with the plan that they have. BlackBerry is a line of mobile email and smart phones devices developed and designed by Canadian company Research In Motion (RIM). Apple iPhone is same with the Blackberry function but it is from different company. It is a smart phone marketed by Apple Inc. Apple Inc or formerly known as Apple Computer, Inc. is an American multinational corporation that designs and sells consumer electronics, computer and software and personal computers.

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4.  MARKETING

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Marketing executives are involved in developing marketing campaigns that promote a product, service or idea. The role includes planning, advertising, public relations, organizing events, product development, distribution, sponsorship and research. The work is often challenging, varied and exciting.

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The responsibilities of a marketing executive will vary, depending on the size of the organization and sector, and whether the focus is on selling a product or service or raising awareness of an issue that affects the public.

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As many organizations have marketing departments, marketing executives can be found in both the private and public sectors, from the financial, retailing and media industries to voluntary and public sector organizations.

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Marketing executives may also be known as marketing officers or coordinators.

The marketing strategies that Maxis applied are :

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-        Liaising and networking with a range of stakeholders, e.g. customers, schools, students and
         partner organizations

-       Communicating with target audiences and managing customer relationships

-       Sourcing advertising opportunities and placing adverts in the press (local, regional, national and
         specialist publications), radio and television.

-       Managing the production of marketing materials, including leaflets, posters, flyers, newsletters
         and e-newsletters.

-       Liaising with designers and printers

-       Organizing photo shoots

-       Arranging for the effective distribution of marketing materials

-       Maintaining and updating customer databases

-       Organizing and attending events such as conferences, seminars, receptions and exhibitions

-       Sourcing and securing sponsorship

-       Conducting market research such as customer questionnaires and focus groups

-       Contributing to and developing marketing plans and strategies

-       Evaluating marketing campaigns

-       Monitoring competitor activity like Celcom, Digi and U-mobile.

-       Supporting the marketing manager and other colleagues.

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4.     LOGISTICS

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For managing the logistics, Maxis has chosen their best partnership companies in order to manage and assist in logistics department. The company that is chosen by Maxis is SIP e-logistics. SIP e-Logistics, a company with more than 10 years of experiences in the Fast Moving Consumer Goods (FMCG) industry, experts at knowing what types of inbound supplies chain planning issues FMCG manufacturers face. They have used that knowledge to build specific solutions that solve such pressing issues to help maximizes profits. Their solutions are perfect for companies in FMCG industries that are serious about improving bottom-line performance and keeping customers happy in getting their products.

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In squeezing costs from inbound logistics merchandising to coordinating marketing services for the lowest total cost to analyzing product line profitability through prompt information gathering via GPRS wireless technology, SIP e-Logistics has helped many clients to improve financial and operational performance, to increase market share and to adapt quickly to change.

SIP e-Logistics' core services are to provide Fast Moving Consumer Goods (FMCG) companies in Malaysia with total solution for inbound supply chain service management such as inbound merchandizing logistic service, marketing services, timely sales, inventory and competitor pricing report via the internet using GPRS instant wireless data transfer technology.

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Recommendation

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RECOMMENDED STRATEGIC PLAN PRODUCT AND SERVICE DEVELOPMENT

• Introduce 3G services and Maxis fast tap (the world’s first multipayment Mobile services) to the customers

• Give the special price for mobile data

• See other online services. Example, Celcom

• Quality of product and services

 

 

​RECOMMENDED STRATEGIC PLAN CREATING A GREAT PLACE TO WORK

• Maxis committed to creating a stimulating and innovative workplace that will help our employees develop to their full potential.

• They offer a highly competitive remuneration package with attractive salary schemes and a wide range of benefits. Apart from standard benefits such as annual leave, medical and insurance coverage, our employees enjoy special subsidies on Maxis products and services.

• Then, also provide a platform for our employees to make a positive difference in the communities around them.

 

 

​RECOMMENDED STRATEGIC PLAN DEVELOPMENT IN MOBILE DATA NETWORK

• Best package mobile data network in Malaysia.

• Technology is the fastest growing market trend nowadays.

• Maxis has enhanced their products technologically to keep the Malaysian telecommunications updated with ever technological advancement.