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  • Good network coverage around Malaysia
  • Have Strong brand image and as merge as the market leader in Malaysia
  • Good deals and special offers for different age groups and also target groups
  • The oldest and biggest in terms of size and technology
  • Provides reasonable plants and packages of all users
  • Always the first to introduce new mobile plants
  • All type of telecommunication and internet technology services
  • Interruption of the line at certain areas
  • Bad customer services
  • Deals and offers are limited to certain time and area only
  • Users tend to switch to other telco with the existing number remains with no extra cost
  • Lack of MAXIS centers to enquire information or to pay bills
  • For broadband, speed is good during the first 7 days after activition, the the speed goes slower later on

SWOT ANALYSIS

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  • Growing market where many existing telco company plus new emerging company are competing with MAXIS
  • Maxis customer switch to different telco in terms to enjoy the service and benefits by their competitior
  • New rules stating that all the hand phone users must register their number to their own respected telco centre
  • Financial crisis, economical issues or natural disaster
  • New technology is developing like mushrooms, so when there are new telecommunication gadgets, there will be opportunities to explore in
  • Growth of people using handphone and internet services provides more market opportunities
  • Expanding their business to overseas
  • Building more MAXIS centers especially suburban areas
  • New events and occasions to be sponsored
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