To remain the nation's premier integrated communication service provider
 

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To bring the future to our customers' lives and business in a manner that is simple, personalized and enriching, by efficiently and creatively harnessing leading-edge technology.
 

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• Become the leading provider of convergence solutions for enterprises in Malaysia.

• Become leading mobile communication service provider in Malaysia.

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Part of our job at Maxis is to make sure that technology is never scary. Or even, remote from your daily activity. Our challenge is to answer successfully the question "how human can the technology become?” they have four words to describe the spirit of Maxis, the things that should come across in every single thing that we do, for customers and for everyone who works together in the company. By focusing on just four words we define ourselves. This is what Maxis stands for.

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They aim to keep everything the thing they do as simple as possible. For example, customers understand what it is they are telling them because it is the way that is straightforward and easy to understand. They make things simple for everyone. Keeping things simple also means that everything they say is said in a clear direct tone of voice that is friendly and human. 
 

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Trust is crucial in every successful relationship and this is true between customers and Maxis, just as it is true between the company and its employees. All good relationships are built on trust that inspires confidence, and, assurance, conviction and reliance. To be trustworthy is a way of life. 

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Creativity defines us and therefore differentiates us from our competition. It inspires not only our communication style, but also how they answer the phone, design their stores, and deal with challenges. Creative runs through everything they do and everything they say, it's in their DNA. 
 

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To lead people into new territories they have to be brave. They have the courage to try new things, to take the occasional calculated risk, to go where their competitors have not been. It ensures that they stay at the forefront and that their customers benefit from new and better ways of doing things. It means doing the right thing, rather than the easy thing. It means having the courage of their convictions. Brave is the quality of a true leader.